Village fetes and local events top #wecreate experiences poll
By The Editor
30th Mar 2021 | Local News
Village fetes and other local events are the experiences we are most looking forward to when government restrictions are lifted, according to a poll seen by Nub News.
The finding comes in a survey of more than 2,000 consumers for #wecreateexperiences, a campaign being launched today (March 30) by One Industry One Voice, a group representing the UK's events industry. Leading names from music, sports and showbiz are encouraging us to plan to start sharing live experiences again, with the message: 'Together, we can do this right".
The £84bn industry includes big music and cultural festivals, sporting events and mass participation sport, but smaller local events are top of most people's wish list, showing their importance to the community.
37 per cent say they are very likely or likely to attend a village fete of local event once current restrictions are lifted, ahead of 33 per cent who voted for a music concert or show, 31 per cent who expect to attend a sporting event and 26 per cent likely or very likely to take part in a charity fundraising event.
So, today we are asking you – what is the local event you are most looking forward to attending this summer?
We would love to get your feedback and find out Frodsham's top attraction.
Frodsham is known for its community activities and events, which this year will include Castle Park Live, Tributes on the Hill, Frodsham & Helsby Rotary Club Motor Show, a Castle Park Arts Centre summer event and various performances from our local amateur dramatics groups.
In the winter you can enjoy Frodsham Christmas Festival and its neighbour Ho Ho Helsby, while while six months later in May you can wander round Manley Spring Fair.
After the challenges of the past year, Frodsham Town Council are also encouraging residents to help organise a post-Covid event for the town.
And surely that's not all. If we've left out one of your favourites, or you just want to pay tribute to a local event you are missing, let us know!
Get in touch by emailing [email protected] or send us a message on Twitter or Facebook.
Now back to the poll...
The poll of 2,010 consumers conducted for #wecreateexperiences by research agency Censuswide found that 72 per cent of us have missed attending an experience since the start of the pandemic, with music shows and concerts, sport events and local fetes the events we have missed most.
Sharing experiences with family and friends is the most important reason for attending events (36 per cent), followed by the positive impact on our wellbeing (31 per cent).
Looking ahead to post-lockdown, most people (81 per cent) said they would agree to terms and conditions put in place by organizers, including additional bio-security measures, when booking an event.
The same percentage would be willing to provide evidence of a vaccination or a negative Covid test taken within 72 hours of attending the event, though only 41 per cent would be prepared to pay more for an event ticket to cover the costs of additional safety measures or reduced capacity.
But more than one in three of those people (37 per cent) would pay up to 20 per cent extra for their ticket
Finally, 65 per cent of those surveyed would be happy to roll over their ticket, rather than demand a refund, if an event had to be postponed
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